In the News

BriteSmile in the News

New Year, New Teeth" - Chicago Magazine, January 2004

"...I reclined on a dental chair in BriteSmile's sleek facility a few days later...When the dentist released my lips ... I smiled into the mirror and gasped. My teeth were white all right.

Jon Frankel from "CBS Sunday Morning," - CBS National, December 28, 2003

"There are, of course, some things you can't do yourself. BriteSmile has a full house of mouths. All those teeth, getting a white Christmas."

Expert Advice: "Get a brighter smile" - Harper's Bazaar, December 2003

"In-office whitening: the latest whitening systems use high-intensity light, which energizes the hydrogen-peroxide gel that is placed on your teeth, releasing oxygen that lightens the surface and inner structure of the tooth. Unlike lasers of the past, these lights are cool, so no pain is involved.... The best in-office treatment systems: ... BriteSmile.

Elle, November 2003

"After hair has been cut and colored, the next step is to get a dazzling smile. 'One of the first things agents do is send a new client to get her teeth whitened,' says Jeff Golub-Evans, DDS, a New York City- based cosmetic dentist... Golub-Evans will use in-office treatments, like...BriteSmile. Hollywood Confidential"

Men's Journal, October 2003

"Tooth Whitening is a bit like an MP3 player: you never knew you needed it until the guy two cubicles over gets one... But if you're really interested in a blazing, megawhite, Tom Cruise-style smile, try something like the BriteSmile System, offered at hundreds of dental offices nationwide. "White Lightning"

Shape Magazine, August 2001

"All our makeover candidates had their teeth lightened by BriteSmile - a nationwide teeth-brightening chain that uses a whitening gel activated by a bright blue light..."

Rosie Magazine, May 2001

"At BriteSmile, a national chain that uses plasma-light technology to whiten teeth up to 14 shades in about 1 hour, patients can view a movie during their treatments...now that's dental-tainment!"

Real Simple Magazine, April 2001

"Whiter teeth can be yours with...BriteSmile Professional Teeth Whitening Spas. The gums and mouth are protected, then a hydrogen peroxide whitening gel is applied to the teeth. It's activated with a gas-plasma light. Unlike other light sources, this one activates the gel so that all the teeth are whitened at once."

In Style Magazine, March 2001

"With dental day spas cropping up around the country, visiting the dentist is quickly the beauty indulgence du jour. At BriteSmile, a lunchtime power bleach, which lightens teeth up to ten shades..”