Articles 2003/2004
"One coffee-addicted reader heads to a BriteSmile spa in New York City to make her teeth dazzling - in an hour!"
"Get a Whiter Smile" - Seventeen Magazine, April 2004
"Make your pearly whites whiter with a little help from BriteSmile, whose new store and spa opens its doors this month in Soho. The first-ever dentist-run retail operation and industry leader in the teeth-bleaching industry, BriteSmile offers a spa setting combined with science and care of a dental surgeon's office."
"Shop, Drop, Roll" - Gotham Magazine, March 2004
"Using a 15 percent peroxide gel, the BriteSmile technique can bleach teeth up to nine shades lighter in one hour, taking a mouth from murky to Matt Damon-dazzling. The LensCrafters of teeth, BriteSmile has dental offices in almost every major city, so there's no excuse for not taking advantage of the no-appointment-required policy."
"Vital File - Maintenance, Teeth" - Details Magazine, March 2004
"...I reclined on a dental chair in BriteSmile's sleek facility a few days later...When the dentist released my lips ... I smiled into the mirror and gasped. My teeth were white all right."
"New Year, New Teeth" - Chicago Magazine, January 2004
"There are, of course, some things you can't do yourself. BriteSmile has a full house of mouths. All those teeth, getting a white Christmas."
Jon Frankel from "CBS Sunday Morning," - CBS National, December 28, 2003
"Wonder where the yellow went: Tony Perry's teeth before and after he underwent the 90-minute procedure at the BriteSmile Teeth Whitening Spa in Atlanta. His teeth are seven shades lighter..."
"Pearly Whites as a right" - USA Today, December 15th 2003
"In-office whitening: the latest whitening systems use high-intensity light, which energizes the hydrogen-peroxide gel that is placed on your teeth, releasing oxygen that lightens the surface and inner structure of the tooth. Unlike lasers of the past, these lights are cool, so no pain is involved.... The best in-office treatment systems: ... BriteSmile."
"Expert Advice: Get a brighter smile" - Harper's Bazaar, December 2003
"The BriteSmile treatment is done by a cosmetic dentist (many in South Florida offer this) in a little over an hour. He/she smooths on a whitening gel, with hydrogen peroxide and calprox, which removes sticky proteins, then shines on a blue gas plasma light to seal in the whiteness. The result last at least two years."
"Yellow Teeth" - The Miami Herald, December 3rd, 2003
"After hair has been cut and colored, the next step is to get a dazzling smile. 'One of the first things agents do is send a new client to get her teeth whitened,' says Jeff Golub-Evans, DDS, a New York City- based cosmetic dentist... Golub-Evans will use in-office treatments, like...BriteSmile."
"Hollywood Confidential" - Elle, November 2003
"Tooth Whitening is a bit like an MP3 player: you never knew you needed it until the guy two cubicles over gets one... But if you're really interested in a blazing, megawhite, Tom Cruise-style smile, try something like the BriteSmile System, offered at hundreds of dental offices nationwide."
"White Lightning" - Men's Journal, October 2003
"YELLOW TEETH - Brushing won't help. Stop by a BriteSmile store (britesmile.com) in your area and get gorgeous white teeth in about an hour. The results are instant and amazing!
The Quick Fix - Six Expert Ways to Look Your Best in the Least Amount of Time - Genre, June 2003
"First I met with Tari Ayala, an assistant editor at O, who had just returned from BriteSmile, which has 14 teeth-whitening centers in 10 states...Tari's teeth now gleamed like stars...Results: Dazzling."
"The Pearly Gates" - O The Oprah Magazine, May 2003
"Another option is chair-side bleaching, performed by a dentist (sometimes at a chain, like BriteSmile) who uses a bleaching agent and possibly a laser or halogen light. 'Teeth are lightened dramatically in an hour or two.'"
"Reality Bites" - Teen Vogue, April / May 2003
"Three Weeks Before (Oscar night) - Get a teeth bleaching. Denise Richards and Tori Spelling go to Beverly Hills Dentist Kevin Sands for BriteSmile bleaching."
"Oscar Diet Countdown" - US Weekly, March 3-10, 2003
"Visiting your dentist for in-office whitening is the quickest and most convenient route to getting pearly whites...This can be done in a dentist's office or at places such as BriteSmile teeth-whitening centers."
"Smile Pretty" - InStyle, March 2003
"The brand that has become synonymous with power bleaching, BriteSmile, is great for no-hassle, instant-gratification types, requiring nothing more than one two-hour stint at the dentist's office - minimal post procedure maintenance."
"The Great White Way" - TimeOut New York, - January 16-23, 2003
"It's amazing! I would never have believed my teeth could ever get this white."