Articles 1999/2000
"BriteSmile, the professional teeth whitening spa, first opened last year in California. Here's how it works: patients are first examined by a dentist. Then they relax in a dentist's chair with gel on their teeth. For an hour, the BriteSmile 2000 light activates the hydrogen peroxide gel, bleaching the teeth." - Newsweek, December 2000
"During this procedure, developed by a former NASA scientist, a dental professional applies bleaching solution, then zaps teeth with a high-powered light to accelerate the whitening process." - Shape Magazine, October 2000
"If you want quicker results than the at-home kits offer - and can afford a pricier fix - there's "power" or laser bleaching, which use a light source or laser, respectively, to activate a bleaching solution on teeth...look for BriteSmile, a company with eleven freestanding whitening centers and five more debuting later this year. Their light-assisted plasma bleaching procedure, developed by a former NASA scientist, takes little more than an hour and offers the safety of a dentist's office with the comforts of a spa." - Self Magazine, February 2000
"Turning not-so-pearly whites into gleaming choppers is usually costly (veneers can run as high as $10,000) or cumbersome (ever tried to talk on the phone with a mouthful of bleaching gel?). Now BriteSmile, a national chain of tooth-whitening salons - with locations in Atlanta, Beverly Hills, Boston, and, soon, in Manhattan - has brought day-spa ease and affordability to cosmetic dentistry." - Allure, March 2000
"Now, in the time it takes to watch a Melrose Place rerun, inspect the cast's blue-white teeth and realize "Hey, my teeth should be whiter!" they could be. The combination of gas plasma light treatment and a hydrogen peroxide gel lightens choppers about nine shades." - Vogue, September 1999
"It's amazing! I would never have believed my teeth could ever get this white."