Boston Teeth Whitening, Teeth Whitening, Teeth Whitening in Boston with Brite Smile!

Updated BriteSmile Treatment Achieves Greater Results in Same Time

Treatment Now Achieves an Average of 9+ Shades - Improvement of More Than 12 Percent

WALNUT CREEK, Calif., June 16 /PRNewswire-FirstCall/ -- BriteSmile, a leading provider of state-of-the-art teeth whitening, today announced that its acclaimed professional teeth whitening treatment has been further improved to deliver greater results in the same amount of time at no additional cost.

The BriteSmile treatment will now include the application of a proprietary whitening accelerator that survey results have found produces an average shade change of 9.3 shades. BriteSmile's previous average shade improvement was 8.3 shades.

"This latest development continues the tradition of technological excellence that BriteSmile was founded on and that dentists and consumers have come to expect," said John Reed, BriteSmile CEO. "We are honored to have such a preeminent research and development team led by Dr. John Warner and Eric Montgomery that continues to raise the bar for the entire industry."

The whitening accelerator has been incorporated into the treatment protocol at all fourteen of the company's professional teeth whitening spas and throughout its network of more than 4,500 Associated Center dentists around the world.

BriteSmile (Nasdaq: BSML) has developed and manufactures the most advanced teeth whitening technology available, as well as manages state-of-the-art BriteSmile Professional Teeth Whitening Centers. BriteSmile Centers are currently operating in Beverly Hills, Irvine, Palo Alto, Walnut Creek and La Jolla, CA; Honolulu, HI; Houston, TX; Denver, CO; Boston, MA; Boca Raton, FL; Atlanta, GA; New York, NY; Chicago, IL; and, Phoenix, AZ. In addition to BriteSmile Centers, the Company has contracted with independent dentists to perform teeth whitening treatments at more than 4,500 Associated Centers. Of the BriteSmile Associated Centers, more than 1,300 are located outside of the United States. For more information about BriteSmile's teeth whitening treatment, call 800-BRITESMILE or visit the Company's Website at http://www.britesmile.com .

SOURCE BriteSmile -0- 06/16/2003 /CONTACT: Kelly Sullivan, +1-212-515-1908, for BriteSmile/ /Web site: http://www.britesmile.com/ (BSML) CO: BriteSmile ST: California IN: HEA MTC SU: SVY JV-CD -- DCM010 -- 6574 06/16/2003 09:01 EDT http://www.prnewswire.com