Boston Teeth Whitening, Teeth Whitening, Teeth Whitening in Boston with Brite Smile!

Vincent Errico Joins BriteSmile Marketing Team

WALNUT CREEK, Calif., Dec. 16 /PRNewswire-FirstCall/ -- BriteSmile, Inc. (Nasdaq: BSML), the leading international provider of a state-of-the-art teeth whitening system, announced today that Vincent Errico has joined the Company as Executive Vice President of Worldwide Marketing. His appointment is effective immediately.

Errico joins BriteSmile with more than 14 years experience in marketing and strategic planning, having worked with several major Fortune 500 companies. He brings to the Company expertise in brand management with extensive experience in international markets.

"We are excited to have Vince join BriteSmile and become a part of our ongoing expansion efforts," said John Reed, CEO of BriteSmile. "While BriteSmile continues to be the brand of choice for in-office teeth whitening treatment, we are excited about the new opportunities in the personal whitening market with the recent launch of BriteSmile To Go(TM). Vince's strong background in new product and brand management will help us build on our expansion goals and initiatives."

Prior to joining the BriteSmile team, Errico was Vice President of eCommunications for Charles Schwab & Co. He established and ran all aspects of Schwab's email marketing and product development, as well as other aspects of online customer acquisition and retention. Previously, he was employed by Visa International as Director of International Strategic Planning and prior to that he was the Senior Manager of Advertising at American Express. Vince Errico has worked both domestically and internationally in a variety of roles including product development, marketing, advertising and strategic planning.

"BriteSmile has not only built a brand, but defined a market," said Errico. "This entire category is exploding and BriteSmile is leading the way. BriteSmile has a full suite of products that offer something for everyone concerned with their smile. Nothing could be more exciting from a marketing standpoint. I am thrilled to be joining the team and am looking forward to being a part of the continuing BriteSmile growth story."

BriteSmile has developed and manufactures the most advanced teeth whitening technology available, as well as manages state-of-the-art BriteSmile Professional Teeth Whitening Centers. BriteSmile Centers are currently operating in Beverly Hills, Irvine, Palo Alto, Walnut Creek and La Jolla, CA; Honolulu, HI; Houston, TX; Denver, CO; Boston, MA; Boca Raton, FL; Atlanta, GA; New York, NY; Chicago, IL; and, Phoenix, AZ. In addition to BriteSmile Centers, the Company has contracted with independent dentists to perform whitening procedures at more than 4,900 Associated Centers around the world.

SOURCE BriteSmile, Inc. -0- 12/16/2003 /CONTACT: Kelly Sullivan, +1-212-515-1908, or Sheila Munguia, +1-212-515-1908, both for BriteSmile, Inc./ (BSML) CO: BriteSmile, Inc. ST: California IN: HEA SU: PER RJ-MV -- DCTU011 -- 6042 12/16/2003 09:15 EST http://www.prnewswire.com