Boston Teeth Whitening, Teeth Whitening, Teeth Whitening in Boston with Brite Smile!

BriteSmile Helps a New Look Become a Reality on 'Starting Over'

Housemate Karen Receives Complimentary BriteSmile Treatment During Makeover Segment

WALNUT CREEK, Calif., Feb. 11 /PRNewswire-FirstCall/ -- A visit to BriteSmile can make a big difference in not only your appearance, but also in shaping your outlook on life. Just ask Karen, one of the housemates on the popular nationally syndicated daytime reality show "Starting Over." Recently, Karen was treated to a complimentary BriteSmile Professional Teeth Whitening Treatment at the Chicago BriteSmile Teeth Whitening Spa as part of a makeover award on the show.

The "Starting Over" episode featuring Karen's visit to BriteSmile aired February 10, 2004.

According to Dr. Monica Raichand, the dentist at the Chicago BriteSmile Teeth Whitening Spa who whitened Karen's teeth, it is not uncommon for people to whiten their teeth when looking to change both their appearance ... and their life.

"We see a lot of people -- especially early in the year -- choose to whiten their teeth as part of a New Year's resolution; or before a big milestone in their life, such as a wedding or graduation," said Dr. Raichand.

"For many, teeth whitening is just the first step in making over their appearance, yet we often hear from clients that transforming their smile was key to enhancing their overall look," added John Reed, BriteSmile CEO. "A bright, white and healthy looking smile not only makes you look healthy and young, but also gives you the confidence that nothing else can. No amount of makeup, styling or primping can replace a beautiful smile."

BriteSmile offers patients a simple, fast and effective way to dramatically change their look. In the time it takes to eat lunch, BriteSmile whitens your teeth an average of over nine shades. Clinically proven to be safe, BriteSmile combines patented light technology with a proprietary whitening gel that works to dramatically whiten all of a patient's teeth at once, in just one hour.

Television crews and celebrity clients are certainly not uncommon for BriteSmile. BriteSmile Teeth Whitening Spas and over 5,000 Associate Center dentists have whitened over 500,000 patients worldwide, including numerous celebrities. Additionally, certificates for free BriteSmile treatments have been featured in the gift bags of the Academy Awards, Grammy Awards, MTV Movie Awards and the Miss Universe, Miss USA and Miss Teen USA pageants.

BriteSmile (Nasdaq: BSML) has developed and manufactures the most advanced teeth whitening technology available, as well as manages state-of-the-art BriteSmile Professional Teeth Whitening Centers. BriteSmile Centers are currently operating in Beverly Hills, Irvine, Palo Alto, Walnut Creek and La Jolla, CA; Houston, TX; Denver, CO; Boston, MA; Boca Raton, FL; Atlanta, GA; New York, NY; Chicago, IL; and, Phoenix, AZ. In addition to BriteSmile Centers, the Company has contracted with independent dentists to perform whitening procedures at more than 5,000 Associated Centers around the world.

SOURCE BriteSmile -0- 02/11/2004 /CONTACT: Heather Fass, +1-212-515-1965, or Sheila Munguia, +1-212-515-1955, both for BriteSmile/ (BSML) CO: BriteSmile ST: California IN: HEA ENT TVN SU: CD-TW -- DCW012 -- 2257 02/11/2004 08:30 EST http://www.prnewswire.com