Boston Teeth Whitening, Teeth Whitening, Teeth Whitening in Boston with Brite Smile!

Dazzling Smiles Grace the Red Carpet at The 2004 SAG Awards Courtesy of BriteSmile

Celebrity Presenters Receive Professional Whitening Treatment and the Latest Products

WALNUT CREEK, Calif., Feb. 17 /PRNewswire-FirstCall/ -- BriteSmile Inc., a leading international provider of a state of the art teeth whitening treatment, announced today that the Screen Actors Guild Awards(R) Committee has selected BriteSmile as one of the top-of-the-line gift items that will be included in the coveted gift baskets for presenters at the 2004 Screen Actors Guild Awards(R) (SAG). This is the second year that BriteSmile has worked with the Screen Actors Guild Awards presenter gift baskets.

Presenters at this year's awards will receive the BriteSmile Whitening Care Kit, which includes a complimentary BriteSmile light activated teeth whitening treatment at any of the company's luxurious BriteSmile Spas, and BriteSmile's complete line of maintenance products, including BriteSmile whitening toothpaste, BriteSmile crystal clear mouth wash, BriteSmile sugar free gum and BriteSmile's newest product offering, the BriteSmile To Go(TM) Whitening Pen.

"We are extremely honored that a prestigious organization like the Screen Actors Guild Awards(R) Committee has chosen BriteSmile to be a part of this year's SAG Awards(TM) presenter gift baskets," said John Reed, BriteSmile CEO. "From the runway to the red carpet, BriteSmile goes hand-in-hand with some of America's most famous smiles. We are thrilled to be a part of this award's season."

Thanks to BriteSmile's proprietary light activated treatment, in little over an hour, SAG presenters can expect a whiter, healthier looking smile -- an average of nine shades of improvement. Recipients can redeem their certificate for a complimentary treatment at any of BriteSmile's 14 Spa locations. BriteSmile Spas are located in exclusive shopping districts in key cities across the country including Wilshire Boulevard in Beverly Hills, New York's 57th Street and our newest Spa in New York's Soho.

BriteSmile has also had the distinction of participating in other distinguished Hollywood properties including the gift bags for the Academy Awards, GRAMMY Awards, Miss Universe pageant and most recently the HBO Luxury Lounge at this year's Golden Globes.

The 10th Annual Screen Actors Guild Awards will air on Sunday February 22nd at 8:00 PM EST/PST on TNT. The exclusive SAG Awards(TM) celebrity gift collection is available to the public on eBay from February 18 - 25, 2004. Go to: http://stores.ebay.com/sagawards10.

To schedule an appointment at a BriteSmile Spa or dentist office near you, please call 1-800-BRITESMILE.

BriteSmile (Nasdaq: BSML) has developed and manufactures the most advanced teeth whitening technology available, as well as manages state-of-the-art BriteSmile Professional Teeth Whitening Centers. BriteSmile Centers are currently operating in Beverly Hills, Irvine, Palo Alto, Walnut Creek and La Jolla, CA; Houston, TX; Denver, CO; Boston, MA; Boca Raton, FL; Atlanta, GA; New York, NY; Chicago, IL; and, Phoenix, AZ. In addition to BriteSmile Centers, the Company has contracted with independent dentists to perform whitening procedures at more than 4,900 Associated Centers around the world.

SOURCE BriteSmile Inc.
CONTACT: Sheila Munguia, +1-212-515-1955, for BriteSmile Inc.