Boston Teeth Whitening, Teeth Whitening, Teeth Whitening in Boston with Brite Smile!

BriteSmile To Go(TM) Whitening Pen Sponsors Photo Shoot on UPN Hit Show AMERICA'S NEXT TOP MODEL

Innovative New Product Featured During High Fashion Italian Photo Shoot

WALNUT CREEK, Calif., March 24 /PRNewswire-FirstCall/ -- BriteSmile, the leading international provider of state of the art teeth whitening systems, was featured on the most recent episode of UPN's popular reality based program, AMERICA'S NEXT TOP MODEL. Created and executive produced by Supermodel Tyra Banks, the show follows a group of aspiring models as they vie to win the title of AMERICA'S NEXT TOP MODEL and a modeling contract.

BriteSmile To Go, BriteSmile's newest upscale at home whitening product, sponsored the show's weekly photo shoot where contestants work to impress Banks and the show's panel of judges. This past episode took place in Italy, as the final four contestants competed to not be eliminated from the show. BriteSmile To Go was featured as part of the contestants' glamorous beauty and makeup preparation for the shoot. Easy, effective and stylishly designed -- BriteSmile To Go was the perfect whitening option for these busy and fashion forward contestants.

"Each of these young ladies has undergone a spectacular transformation over the past weeks. BriteSmile has been excited to work with these contestants in providing them with the most premium option for their smile makeovers, helping to deliver sparkling superstar smiles to their already beautiful faces," said John Reed, BriteSmile CEO.

This season, participants have undergone intense beauty and fashion makeovers as they are mentored by Banks and her team of celebrity stylists and renowned photographers, including the world's first Supermodel Janice Dickinson, Jane senior fashion editor Eric Nicholson and photographer Nigel Barker. Teeth whitening and beautiful smiles have been a crucial part of the contestants developing into top models -- including a visit to one of BriteSmile's luxurious Spas in New York City for a whitening treatment.

Established as the whitening option of choice for both Hollywood and top beauty and fashion magazines, BriteSmile has had the distinction of giving the gift of sparkling, white smiles to celebrities at the HBO Golden Globes Luxury Lounge this past January, the 2004 SAG Awards and the 74th Annual Academy Awards to name a few. BriteSmile has also whitened the smiles of some of the most beautiful women in the world including former Miss Universes Denise Quinones and Dayanara Torres.

BriteSmile (Nasdaq: BSML) has developed and manufactures the most advanced teeth whitening technology available, as well as manages state-of-the-art BriteSmile Professional Teeth Whitening Centers. BriteSmile Centers are currently operating in Beverly Hills, Irvine, Palo Alto, Walnut Creek and La Jolla, CA; Houston, TX; Denver, CO; Boston, MA; Boca Raton, FL; Atlanta, GA; New York, NY; Chicago, IL; and, Phoenix, AZ. In addition to BriteSmile Centers, the Company has contracted with independent dentists to perform whitening procedures at more than 4,900 Associated Centers around the world.

The second installment of UPN's hit dramality series AMERICA'S NEXT TOP MODEL, featuring Tyra Banks, gives real people an opportunity to prove that they can make it in the high-stress, high-stakes world of supermodeling. The series follows 12 young women of various backgrounds, shapes and sizes, who live together in a New York loft and vie for a modeling contract.

SOURCE BriteSmile -0- 03/24/2004 /CONTACT: Kelly Sullivan, +1-212-515-1908, for BriteSmile/ (BSML) CO: BriteSmile; UPN ST: California IN: HEA ENT TVN FAS SU: CD-JA -- DCW032 -- 9302 03/24/2004 11:03 EST http://www.prnewswire.com