BriteSmile Serves Up Spectacular Smiles to Sports Superstars at the 2004 ESPY Awards
Presenters and Nominees Receive BriteSmile Professional Teeth Whitening Treatment
WALNUT CREEK, Calif., July 9 /PRNewswire-FirstCall/ -- BriteSmile Inc., a leading international provider of state of the art teeth whitening systems, announced today that a certificate for a complimentary BriteSmile Professional Teeth Whitening treatment will be included in the coveted gift baskets for presenters and nominees at the 2004 ESPY Awards, presented by ESPN.
Long the favorite of sports stars and celebrities alike, BriteSmile's light activated treatment will deliver ESPY presenters and nominees -- including Tom Cruise, Lance Armstrong, Tim Duncan, Christina Applegate, Tiger Woods, David Beckham, Serena Williams and Mia Hamm -- a whiter, healthier looking smile (an average of nine shades of improvement) in one hour. Recipients can redeem their certificate for a complimentary treatment at any of BriteSmile's 14 Spa locations, which are located in exclusive shopping districts in key cities across the country including Wilshire Boulevard in Beverly Hills, New York's 57th Street and BriteSmile's newest Spa in New York's Soho.
"From the gridiron to glitzy events, the race track to the red carpet, BriteSmile offers sports stars and everyday fans the same thing -- an easy way to get a bright, beautiful smile they can be proud of," said Bruce Fleming, BriteSmile CEO. "We are really excited at the opportunity to work with ESPN on this great event."
The ESPY Awards is an industry-wide celebration of sports that brings together athletes, celebrities and other entertainers to recognize top achievements in sport and relive memorable moments. The 2004 ESPY Awards will air on ESPN on Sunday, July 18 at 9:00 PM ET.
To schedule an appointment at a BriteSmile Spa or dentist office near you, please call 1-800-BRITESMILE.
BriteSmile (Nasdaq: BSML) has developed and manufactures the most advanced teeth whitening technology available, as well as manages state-of-the-art BriteSmile Professional Teeth Whitening Centers. BriteSmile Centers are currently operating in Beverly Hills, Irvine, Palo Alto, Walnut Creek and La Jolla, CA; Houston, TX; Denver, CO; Boston, MA; Boca Raton, FL; Atlanta, GA; New York, NY; Chicago, IL; and, Phoenix, AZ. In addition to BriteSmile Centers, the Company has contracted with independent dentists to perform whitening treatments at more than 5,000 Associated Centers around the world.
SOURCE BriteSmile Inc. -0- 07/09/2004 /CONTACT: Heather Fass, +1-212-515-1965, or Sheila Munguia, +1-212-515-1955, both of BriteSmile Inc./ (BSML) CO: BriteSmile Inc.; ESPN ST: California IN: FAS HEA SPT SU: JL-CD -- DCF002 -- 0609 07/09/2004 09:00 EDT http://www.prnewswire.com
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