Teeth Whitening

BriteSmile Announces 2004 Year-End Earnings Conference Call

WALNUT CREEK, Calif., March 14 /PRNewswire-FirstCall/ -- BriteSmile, Inc. (Nasdaq: BSML) -- The management of BriteSmile, Inc. has scheduled its 2004 Year-end earnings conference call:

Date: Wednesday, March 23, 2005

Time: 1:15 PM PST/4:15 PM EST

Dial-in Numbers:
1-800-938-0653 (Domestic)
1-973-935-2408 (International)

**Please dial-in at 4:05 PM EST to avoid delay**

Real Time Web Broadcast Also Available at http://www.britesmile.com

The replay of the conference call will be available until Friday, March 25, 2005 at 1-877-519-4471 (domestic) and 1-973-341-3080 (international). Reference ID# 5831673 to access the BriteSmile replay.

BriteSmile has developed and manufactures the most advanced teeth whitening technology available, as well as manages state-of-the-art BriteSmile Professional Teeth Whitening Centers. BriteSmile Centers are currently operating in Beverly Hills, Irvine, Palo Alto, Walnut Creek and La Jolla, CA; Houston, TX; Denver, CO; Boston, MA; Boca Raton, FL; Atlanta, GA; New York, NY; Chicago and Schaumburg, IL; and Phoenix, AZ. In addition to BriteSmile Centers, the Company has established more than 5,000 Associated Centers. Of the BriteSmile Associated Centers, more than 2,000 are located outside of the United States, in more than 75 countries. For more information about BriteSmile's procedure, call 1-800-BRITESMILE or visit the Company's website at www.britesmile.com.

SOURCE BriteSmile, Inc.
03/14/2005 R
CONTACT: investors, Kenneth A Czaja, CFO, +1-925-941-6260, or media, Chris Edwards, +1-925-279-2926, both of BriteSmile
Web site: http://www.britesmile.com

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