SHOPPING CARTBriteSmile Delivers Super Star Smiles to Presenters At the 3rd Annual Latin GRAMMY Awards(R)
WALNUT CREEK, Calif., Sep 16, 2002 /PRNewswire-FirstCall via COMTEX/ --- Famous Faces From Around the World are Rewarded with Professional Teeth Whitening Spa Treatment -
BriteSmile Professional Teeth Whitening (Nasdaq: BSML) has once again been selected as the gift item of choice for celebrities worldwide. BriteSmile today announced that gift certificates for complimentary BriteSmile teeth whitening procedures will be included in the presenters and performers gift baskets for this year's Latin GRAMMY Awards(R). Celebrity gift basket coordinators, Distinctive Assets, are designing the baskets."BriteSmile has become the teeth whitening method of choice for celebrities due to its effectiveness, one-hour convenience, and lasting results," said Derek Correia, Executive Vice President of Worldwide Marketing for BriteSmile. "These are the same benefits that make BriteSmile the best option for anyone, not only celebrities, to quickly and dramatically improve their appearance."
Latin GRAMMY Awards(R) presenters and performers can redeem their gift certificates for a complimentary procedure at any of BriteSmile's 14 Professional Teeth Whitening Spas located in some of the country's most upscale shopping districts, from New York City's 57th Street to Mizner Park in Boca Raton, FL. The BriteSmile procedure is also offered through a network of 4,400 individual dentists' offices in approximately 40 countries around the globe including Argentina, Taiwan, Canada, Mexico and Spain.
One visit, of little over an hour, is all it takes to return your smile back to its most natural whiteness -- an average of over 8 shades. BriteSmile's over 300,000 satisfied customers range from soccer moms to celebrities and beauty queens like former Miss Universe Denise Quinones.
This year BriteSmile has also had the distinction of being included in the presenter gift baskets for the 74th Annual Academy Awards(R) and the gift bags for the Miss America Pageant, Tony Awards, MTV Movie Awards and Miss Teen USA Pageant.
The 3rd Annual Latin GRAMMY Awards(R) will air Wednesday September 18, 2002 at 9:00 PM ET/PT from the Kodak Theatre in Hollywood, CA on CBS.
To schedule an appointment at a BriteSmile Whitening Spa or dentist office near you, please call 1-800-BRITESMILE.
BriteSmile has developed and manufactures the most advanced teeth- whitening technology available, as well as manages state-of-the-art BriteSmile Professional Teeth Whitening Centers. BriteSmile Centers are currently operating in Beverly Hills, Irvine, Palo Alto, Walnut Creek and La Jolla, CA; Honolulu, HI; Houston, TX; Denver, CO; Boston, MA; Boca Raton, FL; Atlanta, GA; New York, NY; Chicago, IL; and, Phoenix, AZ. In addition to BriteSmile Centers, the Company has established more than 4,400 Associated Centers. Of the BriteSmile Associated Centers, more than 1000 are located outside of the United States, in countries around the world including Argentina, Japan, Singapore, Switzerland, France, Holland, Italy and Belgium. For more information about BriteSmile's procedure, call 800-BRITESMILE or visit the Company's Website at http://www.britesmile.com.
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SOURCE BriteSmile
CONTACT: Heather Fass, +1-212-515-1965, for BriteSmile URL: http://www.britesmile.com http://www.prnewswire.com
Copyright (C) 2002 PR Newswire. All rights reserved.
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