The world is buzzing about BriteSmile's teeth-whitening breakthrough! In top newspapers, magazines, and television broadcasts around the globe, BriteSmile is enjoying the limelight. We've even been featured in the prestigious gift basket for Academy Award winners and presenters.
Here's what the media is saying:
BriteSmile in the News

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BriteSmile ft. in NewBeauty® magazine
Don't miss BriteSmile in the new issue of New Beauty magazine for Fall/Winter 2008.
NewBeauty® provides visually stunning, in-depth articles on all forms of cosmetic enhancement. Covering a wide range of procedures offered by cosmetic dentists, plastic surgeons, dermatologists and more, NewBeauty® is the only resource consumers need.
Tips to Help You Look Like a Star!
“How do starlets drink so many Starbucks coffees and still have sparkling teeth? BriteSmile dentist Barbara Wachs gives OK! some helpful tips on how to maintain your pearly whites.
“Rinse your mouth with water after drinking coffee. And chewing sugarless gum after eating also helps — the saliva washes food and stains away,” says Dr. Wachs. “The BriteSmile To Go pen is also a safe and effective teeth whitening alternative that you can carry in your purse and brush on after meals.”
If you need something more effective, BriteSmile’s blue-light procedure can whiten your teeth up to 14 shades brighter in only an hour.
Katherine Faw Morris - NYLON Magazine
“After years of acquiring my daily hydration from Starbucks, I was dismayed to one day realize my teeth weren’t exactly looking their brightest. And so I soon found myself reclined in a chair at Britesmile, a nationwide chain of spick-and-span one-hour whitening salons. First, the low-grade peroxide gel was painted on to my un-pearlies, which were then positioned in front of powerful blue light.
One hour and couple of episodes of Jon & Kate plus 8 (cable TV definitely eases dental anxiety) later, not only were my sparkling whites back, but I had jumped an astounding 13 shades to the very tip-top of Britesmile’s scale. Even the prospect of eating only white-ish food for the next 24 hours─oatmeal and skinless chicken anyone?─couldn’t dull my bliss.”
New Year, New Teeth" - Chicago Magazine
"...I reclined on a dental chair in BriteSmile's sleek facility a few days later...When the dentist released my lips ... I smiled into the mirror and gasped. My teeth were white all right.
Jon Frankel from "CBS Sunday Morning," - CBS National
"There are, of course, some things you can't do yourself. BriteSmile has a full house of mouths. All those teeth, getting a white Christmas."
Expert Advice: "Get a brighter smile" - Harper's Bazaar
"In-office whitening: the latest whitening systems use high-intensity light, which energizes the hydrogen-peroxide gel that is placed on your teeth, releasing oxygen that lightens the surface and inner structure of the tooth. Unlike lasers of the past, these lights are cool, so no pain is involved.... The best in-office treatment systems: ... BriteSmile.
Elle
"After hair has been cut and colored, the next step is to get a dazzling smile. 'One of the first things agents do is send a new client to get her teeth whitened,' says Jeff Golub-Evans, DDS, a New York City- based cosmetic dentist... Golub-Evans will use in-office treatments, like...BriteSmile. Hollywood Confidential"
Men's Journal
"Tooth Whitening is a bit like an MP3 player: you never knew you needed it until the guy two cubicles over gets one... But if you're really interested in a blazing, megawhite, Tom Cruise-style smile, try something like the BriteSmile System, offered at hundreds of dental offices nationwide. "White Lightning"
Shape Magazine
"All our makeover candidates had their teeth lightened by BriteSmile - a nationwide teeth-brightening chain that uses a whitening gel activated by a bright blue light..."
Rosie Magazine

"At BriteSmile, a national chain that uses plasma-light technology to whiten teeth up to 14 shades in about 1 hour, patients can view a movie during their treatments...now that's dental-tainment!"
Real Simple Magazine
"Whiter teeth can be yours with...BriteSmile Professional Teeth Whitening Spas. The gums and mouth are protected, then a hydrogen peroxide whitening gel is applied to the teeth. It's activated with a gas-plasma light. Unlike other light sources, this one activates the gel so that all the teeth are whitened at once."
In Style Magazine
"With dental day spas cropping up around the country, visiting the dentist is quickly the beauty indulgence du jour. At BriteSmile, a lunchtime power bleach, which lightens teeth up to ten shades..”
BriteSmile on Television
BriteSmile has been mentioned in some of the most popular television programs. Here is a list of just a few:
- Paula Abdul & Britesmile whitening pens (View video)
- ABC- "Good Morning America"
- CNBC - "Power Lunch"
- CNBC - "Wake-Up Call"
- CNN - American Stories
- CBS- "Marketwatch" (View Segment)
- FOX TV - "American Idol "(Windows Media | Quicktime)
- FOX TV - "Ambush Makeover"
- FOX TV - "Live Like a Star"
- "Life & Style" (Syndicated)
- Lifetime Cable - "Lifetime Live"
- NBC - "Today Show"
- OXY-TV Oxygen Media - "Pure Oxygen"
- PAX - "Cold Turkey"
- "Starting Over" (Syndicated)
- Telemundo - "OcurrioAsi"
- "The Montel Williams Show" (Syndicated)
- TLC - "A Makover Story"
- TLC - "A Wedding Story"
- Univision - "Primer Impacto"
- UPN - "America's Next Top Model"

